In a pivotal move to enhance real estate innovation, RealReports has joined forces with Doorify MLS to bring cutting-edge artificial intelligence (AI) tools and comprehensive property data to approximately 14,000 brokers and agents across five Realtor associations in North Carolina’s Research Triangle area.
This partnership ensures that Doorify MLS subscribers gain access to RealReports' sophisticated platform. The platform integrates diverse datasets, including tax history, zoning, permits, climate risk, and liens, with advanced AI-powered features. Through this collaboration, brokers and agents will be equipped with tools like a virtual adviser capable of analyzing disclosures, summarizing documents, and interpreting property photos, among other functionalities.
"At Doorify, we’re committed to fast-tracking our Subscriber’s access to new technology", said Matt Fowler, CEO of Doorify MLS. "RealReports is the perfect complement to our vision, delivering unmatched property insights, contextual AI, and seamless integration into an agent’s workflow. By combining our platform with RealReports’ depth of data and cutting-edge AI capabilities, we’re investing in knowledge."
Fowler emphasized the value of this partnership for Doorify subscribers, explaining, "No one is likely to know more about a parcel in the Triangle than a Doorify subscriber with the help of RealReports. Doorify Subscribers are expected to be the undisputed experts. RealReports is an investment in making our data more accurate and our subscribers more informed."
RealReports co-founders James Rogers and Zach Gorman echoed the sentiment, highlighting the forward-thinking approach of Doorify MLS. "Doorify MLS is exactly the type of forward-thinking partner we love working with", Rogers stated. "Their willingness to embrace innovative tools aligns perfectly with our mission to arm agents with everything they need to thrive in today’s competitive market. This partnership is about more than adding data, it’s about transforming data into a tangible edge for every subscriber."
"In today’s market, you either know the most, or you’re losing to someone who does", added Gorman. "Our platform ensures that Doorify MLS members have the deepest, most actionable insights possible, all in one place. The synergy between Doorify’s nimble, progressive MLS model and our AI-powered ecosystem is a blueprint for the future of the industry."
This latest agreement marks another significant milestone for RealReports, which has been actively expanding its portfolio of partnerships throughout the year. By offering a robust combination of data-driven insights and AI tools, the collaboration with Doorify MLS aims to redefine how agents and brokers operate in an increasingly competitive and data-centric market environment.
